Who we are
Where smart meets smartness.
Science Addiction is what would happen if a music video director and a mathematician had a baby. Indeed, that is exactly what would happen. Science Addiction is the lovechild of award-winning director Christian Holm-Glad and professor of medical statistics Jo Røislien.
Science Addiction is a creative collective of scientists, film makers and communicators. Combined we have dozens of PhDs in everything from sperm and nuclear physics to mathematics and medicine, along with hundreds of international film nominations and awards. We have worked with some of the world’s biggest music artists, created award winning science TV-series and films, and commercials for international brands.
Why we do it
Were you ever motivated by force?
Knowledge is what separates us from the cavemen before us. Take away our knowledge and we’re all just a bunch of savages with cool toys. Our main challenge today is not to generate new knowledge – it’s the process of effectively transporting knowledge from those who have it to those who don’t.
We live in the age of film. Never before have we consumed more moving pictures than we do now. Still, most attempts to engage people in science, in knowledge, in truth, tend to focus on classrooms, teachers, educational tools and tests.
In Science Addiction we do it differently. By using the language of popular culture, the language of music videos, commercials and feature films, we want to inspire and entertain with science. To create science based films you want to share with your friends, your foes, your teachers. To teach by proxy. Force will not teach you anything. Motivation will.